It is true that the real retailers are constantly in the fight with online retailers so that they can retain their customer base. On the other hand, that fighting has forced the retailers to evolve and exceed customers expectations faster than ever. Here are some of the things that you should do to bring your in-store marketing into the 21st century.
Let us start with sustainability. It is essential to note that in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid the worst effects of climate change. This makes you understand that sustainability is more than just a buzz word. For instance, companies such as REI has taken steps to lessen their environmental impact by expanding rental programs. This will require you to take steps in making your company green if you want to join the new marketing era.
Apart from that, brand-as-a-culture. You find that Americans sees as many as 4,000 ads per day. There is a need for consumers to sort out the noise and find brands they are willing to return to. You find that nowadays brands are positioning themselves as keepers of culture being that people nowadays shop with their emotions. To bring this method into your brand take a good look at your target audience. Where you will have to examine who they are, what they care about and what values drive them.
Besides, you should elevate in-store experiences through digital. Where you will have to use digital to create a complete experience that will give your customers exactly what they are looking for. You can go for smart signs with Raspberry Pi digital signage. The other thing that you should do is to create interactive maps or use augmented reality to take customers into a whole new world. You should also know that some retailers have even released a phone app allowing women to visualize clothing items.
Apart from that, loyalty gets an updawgat vate. You find that customers want more value for the money in order to justify their continued membership in the loyalty program. It is essential that you offer a totally personalized experience through your loyalty program. One good thing with this is that it will eliminate the need to wait for your order and eliminate to wait to pick it up. It is vital to ensure that the program is better than any regular customer will look at it and want to join.
Besides, let us look at bolder ad campaigns. You should make a statement with your ads about who you are and what you stand for as a company.
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