Benefits of Geofencing Advertising
Geofencing is a solution that is location-based and targets highly to give most businesses several crucial benefits. It is about identifying a given region where notifications and alerts pop up on your android device. Companies that use geofencing can use either GPS or RFID signals to determine a fenced area. When people enter fenced areas they will receive notifications specific for people who go to that location or are from that area.
Geofencing marketing is also known as hyper-local advertising. With an android device you will receive a notice from Google asking you to review a facility that you have just come from. They know the facility that you have come from using geofencing marketing. This is a good method for companies to get reviews on locations or buildings which have just been visited. Geofencing marketing can be done in a competitor’s location. For people who visit your store, you could have them pushed to use your app.
In geofencing marketing, the fence is virtual, not physical. GPS points help in deciding the location. In geofencing marketing, every software using geofencing technology can send alerts and advertisements to consumers who enter that location. Both your possible and competitors customers can be targeted through geofencing marketing. You can do a fence in your local competitor’s area. You can appeal to consumers who enter a geofenced area by sending ads that are customized and incentivized to them.
In geofencing marketing, marketers can attest that your relevant ads conversion rate is higher compared to ads spread in a wide region. Ads done through geofencing are timely and highly targeted. Consumers receive real-time offers. This means you will be sent to people already in that store’s vicinity. You are not reaching out to customers who are far away from your company. But you are sending offers to consumers in a short range to your business. With geofencing marketing there is improved possibility for customers to engage your business.
Collecting better information leads to better insights. With the use of geofencing marketing you must access all the data to be able to decide on several other things. The data gathered should be about the segmented area that is easy to approach, the area that can be expanded and the stores that are performing well. Improved data will assist you to know methods of advertising to possible clients because you can collect their buying patterns. You are privy to data on where they shop, live and how they utilize their time. Geofencing marketing is like being a data scientist.
Using geofencing marketing you can focus on a given audience in a fenced area in a select location or your business. It means you will not spend any more time on campaigns hoping to get some business out of it. Several businesses can benefit from these geofencing marketing ideas. A business may only need this solution in this distractive world.
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