The growth rate of the popularity of videos is becoming increasingly high and predictions show that 82% for the accounted Internet traffic will actually be video by 2021. This is out of the mere fact that people would prefer watching videos than reading content and actually 59% of critical decision-makers in a company would rather watch a video than having to read articles and blog posts. It has also been a proven fact that video marketing types when it comes to brand recognition due to the fact that it creates a vivid memory of the brand, makes the users be loyal, they are shareable in social media and that people perceive this to be a fashionable way of advertising brands. This, therefore, means that for you to remain on the competitive edge as a marketer, you need to know how to make good videos and to do it consistently. Outlined in this article are some of the factors to consider in order to come up with attractive YouTube videos.
You can never go wrong with YouTube videos as long as you know how to come up with good and catchy topics. Even though it doesn’t have to be this way, many people find it very difficult to develop content, come up with the appropriate strategy and action plans for the marketing project. One of the best ways in which you could be able to go over this stage easily is by having to repurpose the blog content that you’re ready to have into attractive videos. It is easy to take note of blog posts that you should repurpose in this manner because you could just identify those that are already performed well. You should consider the blog posts that performed well on various forms such as social shares, traffic, and conversions. There is no gambling when it comes to original content that was already accepted by the consumers because it would be one of the most engaging videos you can put out there.
It is also vital that you pay close attention to your video script because this can be able to make your videos to stand out. Having to bring out the message of the content in a video format would require a video script that would help them to be led easily in understanding exactly what you want to say. Here it is important that you notice various things which affect your video script such as the tone, video length and also calls-to-action.
You also need to know how to fill the videos if you want to create good video content. Not every cool video would need all the fancy gear and that also with a good budget, you could develop a good video having to use your phone, a cheap microphone and also natural light.