Most people find the process of choosing the right marketing agency so difficult all thanks to the many options that are available in the market today. The selection process for marketers does not however always has to be overwhelming which brings the need for one to have a checklist to guide them throughout. This useful resource outline some of the questions that service seekers should always ask to help them to identify and pick the right marketing agency in the market today as seen below.
Is it possible to approximate the average staff tenure in the agency? One of the most significant challenges that most marketing agencies face today is staff retention bearing in mind that the market average for staff for most of them is about 13 months. Working with a company that invests in staff retention is a great idea as it gives one assurance that they will have the same people on board over a reasonable time span. Making such an inquiry is vital as it helps one to not only compare the retention rates of different companies before choosing the very best in the end.
Is there any review of a recent client list? Taking a deep look at the recent projects and clients that the marketer may have worked with is an essential part of the selection process as it helps to determine whether the professional is suitable for the business or not. The service seeker should be keen and cautious to ensure that the client list they get is up-to-date while at the same time looking for other aspects such as how must the agency has been charging their customers over the last 6 months and one year as well as how many have been paying.
Do you have any references? Hiring a marketing agency is not any different from hiring the other employees in the market today which explains why the service seeker must ask and have some references from the marketer which they can use to get a subjective view of the company in the picture. Any marketing company that thinks it may not have treated its clients right or met their needs satisfactorily will react by an unwillingness to hinder any contact between the past clients and the future ones which should be used as a red flag to either trade carefully or stay away from them completely. It is in the process of discussing what the marketing agency claims with the references that one can then climb online to find them.
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